GR8TR Today Magazine

Living a GR8TR Life Every Day

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Columbus Sounds – Music in Columbus, Ohio

Columbus, Ohio is one of the fastest growing cities with a young, involved community. Businesses in the city are accepting and hidden gems are around every corner. For music lovers, Columbus is the place to be with big and small venues and a handful of record stores.

Skully’s Music-Diner is a mid-sized venue known for their dance nights and ladies nights. This venue books a wide variety of genres and artists from hip hop to rock. Skully’s offers classic diner food with a twist and a full bar. EDM acts are popular among Skully’s and this venue is the best place in town for dancing. This diner is a Columbus staple that never disappoints, whether you’re searching for food or a fun night out.

Natalie’s Coal-Fired Pizza offers live music suitable for young and old, with an exciting menu. This intimate venue gives the space a cozy feel and the speakeasy downstairs is the perfect place for quiet conversation. Best known for their blues and jazz acts, Natalie’s is great place to spend an evening with friends or a significant other. Try their pizza or a signature cocktail while enjoying their patio or watch performers in a close proximity.

Newport Music Hall holds a variety of bands in this medium sized venue, and it’s a guaranteed night of fun any day of the week. The Newport has hosted bands like The Maine, Future Islands and Slowdive recently and will host solo act Andy Grammer. The venue is nicely set up around a classic stage, with a large bar in the back. Newport holds 1,700 guests and set up spaciously. For a night of rock or alternative tunes, head to this venue for larger acts.

Express Live! has an outdoor arena and an indoor venue for some of the large touring acts coming to town. Depending on the artist playing, the outdoor stage can be roomy enough for dancing and lounging in the grass. Express Live! outdoor capacity is 5,200 and holds 2,200 inside. Express Live! never disappoints with their light shows and there’s no bad spot in the house. The venue has hosted exciting artists like Lorde, Lil Uzi Vert and Blink-182.

Ace of Cups is a small venue that holds local and smaller touring acts, dance parties and open mic nights. This bar offers functional pinball machines to play, has parking and a nice back patio. Ray Ray’s Hog Pit food truck is located at the back of the patio and is a local favorite for food on the weekends. For cheap drinks and interesting music, Ace of Cups is the best option.

The A&R Music Bar is a small venue next to Express Live! that holds small to medium acts. A&R’s walls are covered in posters of the bands who have been there in the past 30 years. The venue holds a full bar and serves Mikey’s Late Night Slice pizza, along with a large outdoor patio attached. Past acts for this small gem include Wild Child, The Wombats and Alex Cameron.

Besides being home to incredible venues, Columbus is home to many record stores, the perfect fix for any music junkie. Spend some time browsing their collections, and maybe find a new favorite.

Before catching a show at Skully’s stop in Magnolia Thunderpussy, an incredible music store that offers vinyls, CDs, DVDs and more. If you’re not in the Columbus area, explore their store online, where they offer pre-orders and new releases. The store has nearly every genre of music available, with an extensive rock/pop and metal selection. Some exciting new releases include Death Grips, The Allman Brothers and Marvel’s The Avengers soundtrack. Magnolia Thunderpussy shows off all they have to offer with walls covered in artist posters and tee shirts. Bright neon lights greet you at the door and a sign adorn with a orange cat listening to headphones, welcoming those who enter. It’s easy to lose yourself searching through titles, so plan to dedicate some time here.

Established in 1986, Used Kids Records has been a staple in the Columbus music culture for decades. The shop repairs stereos, buys and sells records while offering new and used vinyls and CDs. Used Kids also holds release parties for local bands and holds small shows for local and touring acts with a small stage for in-store performances. The shop’s in-store events are tough to beat, not to mention the store’s wide variety of vinyls. The Used Kids staff is knowledgeable, kind and helpful when it comes to questions about inventory. This vinyl store has so much to offer and is a favorite among locals.

Spoonful Records is a little vinyl shop downtown with bright green walls, checkered floors and an exciting selection. This shop has so much character, it’d be a shame to skip out on. The vinyl records are categorized by genre and done so in an elegant way. The quirky decoration around the store gives off a cozy environment, willing you to stay longer. Spoonful offers a great selection of local music and new and used vinyls. This sweet shop is ideal for browsing and lingering with comfortable seating and pinball machines to play. Search through jazz or classic rock to find a new favorite at Spoonful.

Lost Weekend Records is a small business that hopes to keep the downtown area growing and thriving. Those who work there are always ready to offer a helping hand and strive to make the store better. Lost Weekend offers new and used vinyls, cassettes, CDs, VHS and books. The shop holds music and books by local artists and authors and holds in-store events, like book signings and in-store performances. This business strives to make those entering feel welcome and find the perfect music memorabilia. Get lost in Lost Weekends while perusing the extensive collection of vinyls.

No matter your taste in music, Columbus has a place for everyone. Next time you find yourself in town, take the time to see the musical side of the city.

LynAnne Vucovich is a journalist who studied at the E.W. Scripps School of Journalism at Ohio University. She has a passion for culture, community and cats.

Akron Hiking Trails

Spring and summer are possibly the best seasons to start exercising, or exploring new places with your family. Fall in Ohio, with its beauty, makes it almost impossible not to wander about, or finding new places to enjoy. Trails in the Northeast Ohio area are wonderful places to spend the day with your family, while exercising, and breathing clean air. Here then is a list of trails
you will certainly enjoy in the Akron area.

1.Cascade Valley Metro Park / North
1690 Cuyahoga St,
Akron, OH 44313
(330) 867-5511

2.Cascade Valley Metro Park / South
Akron, OH 44310
Phone:(330) 867-5511

3.Sand Run Metro Park
1750 Sand Run Pkwy
Akron, OH 44313
Phone:(330) 865-8065

4. Botzum Trailhead Park
2928 Riverview Rd, Akron, OH 44313

5. Summit Metro Parks
975 Treaty Line Rd, Akron, OH 44313
Phone:(330) 867-5511

6. F.A. Seiberling Nature Realm
1828 Smith Rd, Akron, OH 44313
Phone:(330) 865-8065

7.Gorge Metro Park
160 Front St, Cuyahoga Falls, OH 44223
Phone:(330) 867-5511

These are a few of the many parks and trails you will find around Akron. Pick one and re-discover nature with your family.

3 Home Repairs You Must Do Right Away

If you are the proud owner of a home and have been living there for many years, you are probably accustomed to the daily noises that are particular to your home. It is understandable

you are used to those noises and pay no particular attention to them because you hear them every day.  But, keep in mind that some noises can be an indication of more serious problems in the home. Therefore, it is important for you to take action to avoid costly repairs. Here are three home repairs you must do right away before they become a serious problem.

Drain pipes

If you notice the kitchen sink is not emptying as quickly as before, or you hear gurgling noises when you use the sink or run the dishwasher, you probably have a clogged kitchen pipe.  Any gurgling noises you have in any sink or bathtub means your pipes have a blockage that will eventually stop the drainage in those places. Calling a plumber before you have an emergency it’s the only solution for this problem. Furthermore, in less than an hour, a plumber will unblock any problem you have and will clear the way for the drainage to continue flawlessly.  If you wait and let the problem continue, or have an emergency, you will pay extra for any plumber to come and fix the problem.  It is better by far to be proactive and get a solution to the problem as soon as you notice there is something wrong.

Clogged Gutters

In the Northeast Ohio area, the fall season is full of chores every homeowner must do to prepare their home for winter.  Clean gutters are one of those chores that if you forget to do or choose to ignore to do it, can become expensive later on. After the leaves have fallen and before the cold weather sets in, cleaning the gutters should take precedent over many other chores.  Clogged gutters mean the rainfall and melted snow will pool around the foundation of the home and eventually seeped into the basement. If the gutters are clogged, you will hear the puddles forming around the foundation during a heavy storm. The damage might not be evident right away, but the damage is there and can become an expensive fix to do.  If and when the gutters are clean, every homeowner should make sure the spouting is firmly in place and they are not damaged.  If the spouting is damaged, it can easily be replaced at very little cost.

Leaky Roofs

A leak on the roof might not be too costly to repair if it’s small and it’s done quickly.  A roof with a leak that is not fixed quickly is bound to be expensive to fix.  If your roof is old and needs to be replaced, it is better to do it right away.  As homeowners, we tend to postpone home repairs because we cannot afford them at that particular moment, and it is very unwise to do so.  Postponing fixing a leaky roof is financially irresponsible and will be more expensive in the long run.  Call at least three companies and ask for a quote and references.  You can Google them before you call to find out what customers are saying about the company.  Look for good and bad reviews about them, and when calling them, ask a question that is particular to your problem.

There are many home repairs that are very expensive to do if they are ignored. And many homeowners believe they cannot repair them right away unless those repairs are absolutely necessary.  On the other hand, fixing roofs, gutters, spouting, and pipes in the home before it is an emergency, can save you money, and many headaches in the future as well.  It is imperative you do not postpone any of these repairs for the future.  You, without professional advice, can distinguish between a problem you can fix or one that requires professional help.

5 Reasons To Cook More At Home

I get a little concerned when I hear that Americans do not cook. I get it if you both have professional jobs working 50+ hours a week and long commutes. I also get it if you live alone and it is easier and sometimes cheaper to go out to eat.  But if you have two or more people and you are not making a bunch of money working crazy hours, going out to eat should be more of a treat and not a twice a day occurrence.

From what is reported in the media, it seems like many people did not learn cooking growing up and decide this means it is too late to learn.  In fact, it is just a matter of building up your comfort level with different ways to cook and different ingredients.  You can do trial and error, starting with easier stuff and building up your competence over time.  You can watch cooking channels and try things you see.  You can take cooking classes.  You could offer to buy ingredients and cook with a friend who is a better cook than you but let them know you want to cook with them and learn.

Here are five very good reasons to cook at home – even if it is going to take you a while to get good at it.

  1. Healthier Food – The top reason is that you know what is going in your food and you can make it healthier.  The reality is that it might not taste as good as that unhealthy stuff, but it can be very good and be much better for you.  For example, I make Chipotle burritos at home and they are not as good because I put less of the cheese and no sour cream.  I just can’t bring myself to glob on huge portions like they do in the restaurant (even though it is delicious.)
  2. Less Fried Foods – You can also cut back on fried foods when you eat at home.  It is easy to order a side of fries but a pain in the but to heat up the fryer and fry things just for an unhealthy side.
  3. Show Off a Skill – As good cooks get more rare, it is even more impressive when you meet one.  The only way you become a good cook is by cooking regularly and experimenting with new recipes.  Once you get there you can amaze your friends and family, impress a date and act like a snob know it all in restaurants.  So much fun.
  4. Save Money – Sometimes you might spend MORE on a meal than you would have getting the same thing in a restaurant.  But what you might not factor in is that you have a lot more food than you would have by going out.  So you may get 3 meals for roughly the same spend.  Alcohol is one big bonus when it comes to saving money as you buy your bottle of wine or case of beer for what two glasses would have cost in that dinner out.
  5. Get Sick Less – I am not anti-restaurant, but we do notice we get sick more when we eat out more.  When you have a restaurant kitchen full of people cooking and prepping your food, it only takes one person with a cold to get the whole family sick.  Restaurants do not want employees to come sick, but since the employees most likely do not get sick pay, they need to work when they are feeling under the weather.  This results in people working while sick more then you would like to think.

I am not suggesting not eating out anymore.  Far from it.  But also you do not want to get into the habit of eating out all the time and eating prepackaged stuff at home that you only need to microwave.  It is so much healthier, cheaper and more rewarding to learn how to cook nice meals.  Start slow and build up your skills until you are an Iron Chef of your home.

Fun Activities To Do This Fall With Your Children

Do you need activities this fall to enjoy some time with your children away from the everyday homework of the week? There are many activities that you can enjoy with your children this fall that will be free, or inexpensive,  but enjoyable, and most importantly a time for bonding and exercising.

The Akron Summit Metro Parks have activities that you can enjoy this fall with the whole family. Their website lists a calendar for the whole month full of activities that are sure to get you excited.  Visit them at https://www.summitmetroparks.org/ProgramsAndEvents.aspx to plan your activities this fall.

Feeling a bit studious? The University of Michigan Health System website outlines the many benefits reading does to the development of your child.  Reading is a major step in the education of a child, and it is a major skill they need to have for their success at school and later in life. Why not visit the Akron-Summit County Public Library this fall and enjoy one of the many programs they have available for the whole family? The many programs range from reading times for the children, to movies, workshops and more.  You can visit them at http://www.eventkeeper.com/code/events.cfm?curOrg=ASCPL

Enjoying a  visit to the Akron Art Museum this fall should head the list of  activities that will enhance your child’s view of art locally and around the world.  The Akron Art Museum is a great place to enjoy an afternoon looking at art, that otherwise your children will never see at a school setting. Weekend’s sports play a big and important part in our children’s physical development. Why not their intellectual development as well? Visit their website to view hours, special events, and programs https://akronartmuseum.org/

When was the last time you visited the Akron Zoo? The changes they have done to the zoo  through out the years are pretty amazing.  It is a lovely place to be, and if you have small children, they are sure to enjoy it thoroughly. But most importantly, your visit to the Akron Zoo can be an afternoon only without fighting  the big crowds of a larger one.Visit their website to find out more about special events, rates, and hours of operation. https://www.akronzoo.org/

The Magical Theater company of Barberton Ohio is a professional theatre company for Young audiences and families, that your children will surely enjoy.  The tickets are not free, but children seem to find the experience a bit magical.  You can visit their webpage to find more information if you are interested at http://www.magicaltheatre.org/

One of the things we want to reiterate is that spending quality time with your children does not need to take place outside the home. Playing a game inside, or catching a ball on your backyard with your children can be remembered forever. If you still want to leave the home, grab a lunch, ride your bike to the park, and have a fun afternoon with them.

 

8 Big-Ticket Home Items To Do Right Now

Right now it is the perfect time to do those home renovation projects you were unable to do because of the high cost of materials and labor involved. With interest rates at a historic low, now is the perfect time to borrow the cash you need to take care of those big-ticket items in and around the home. If you are thinking about borrowing cash from a bank, there are some banks right now offering rates as low as 2.49% for a personal loan. You know it depends on good credit history, and the amount you want to borrow, but the rates are nothing to frown upon right now.

Investing in your home is smart and the return on investment will be recovered if you plan ahead and invest in the right project.  Fixing big home ticket items tends to be postponed because of the investment of time and money required to accomplish them. Now that you can borrow at low rates, the time issue is the only problem for you. Here 8 big-ticket items you must fix or replace right now.

  1. Roofs: The extreme weather conditions in Northeast Ohio, make the life span of roofs between 20-25 years.  Leaky or wet roofs cost more to replace, that’s why it is important to do it in a timely manner.  Up until recently, there was one option for roofs if you need them replaced.  Now, you have options and money savings if you plan ahead.
  2. Basement Waterproofing: The life expectancy is 10+ Years. Like the roofs in homes, the basement waterproofing system in the home does not last forever.  The sealant applied during construction can stop working allowing water to seep into the basement of the home and damage the basement flooring and the foundation’s integrity.  The time the basement waterproofing lasts depends on the system and the type of sealants and workmanship they used during the construction of the home.
  3. HVAC System: The life expectancy of any system depends on how heavily it is used. For an HVAC system, the life span is about 15-20 years.  Some parts will go bad before then, and you need to replace them. Plus, you need to have yearly maintenance to the HVAC system so it can work properly. But, with the increase and dangerous temperatures we are experiencing globally, an HVAC system seems to be a necessity for every homeowner.
  4. Hot Water Heater:  Although a water heater is not as expensive as fixing the roof, or the basement waterproofing of the home, it is important as well.  A water heater can last up to 12 years or more.  You need to make sure it is working properly every year, or you will find a flooded basement when it finally stops working.
  5. Window Replacement: The home’s original windows will not last forever. The life expectancy can be up to 30 years but can be replaced before that if you have issues. If you notice places where heat and cool air are escaping, you might need to replace them right away.  You can caulk around the windows if you think that’s the problem, but if the windows are more than 20 years old, replacing them might be the only option you have.
  6. Home appliances: The most reasonable lifespan for many appliances is around 15 years, but it varies considerably.  The refrigerator might last less because of the many electronics and other components it has than the stovetop. And, the dishwasher can last you up to 10 years maximum.  There are different brand names for washers and dryers that can last you more than 20 years, but that’s the exception right now.
  7. Redoing Your Kitchen:  If you are replacing your appliances because they stopped working, you might want to consider updating your kitchen as a whole.  A kitchen counter, cabinets, and backsplash can last you more than 30 years. But, the age, wear, and tear can clearly show in an old kitchen and make the home look old and outdated.
  8. Floors: Carpets can have a lifespan of 15 years, but they should be replaced when it shows the wear and tear in any high traffic areas. On the other hand, linoleum, hardwood floors, and laminate flooring can last more than 15 years if that’s your preference. Plus, having hardwood flooring or laminated flooring keeps many allergens from staying on/under the carpet.

Right now, borrowing money with these low rates is a good incentive to fix your home and replace your home appliances. But regardless of such incentive, there are many situations when home projects cannot wait any longer. Roofs, basement waterproofing, and a water heater are examples of home projects you have to do when you need them regardless of the interest rate at that moment.  But, you can always plan ahead and replace or fix anything right now that you might need to replace in the next couple of years.

Kids In School? Time For Beginner Tennis

When kids are back in school, or go for the first time, parents often find themselves with more time on their hands than they are used to. It can be a great time to take up a new hobby, ideally something that involves a level of fitness, fun and competition.  Tennis is a perfect option if you are looking for this kind of new group activity.

In the GR8TR Akron area there are a lot of indoor tennis clubs.  LaTuchie in Stow, Ohio has a starter program in the fall which is fun, affordable and the perfect level for someone looking for something new, or returning to tennis after not playing for a long time.

Tennis Fundamentals Flier — Fall 2018 has information on these packages which scale up as a beginning player improves.

LaTuchie Tennis Center is located at 3200 Darrow Road, Stow, Ohio 44224 and their phone number is 330.688.6085

They have six indoor courts you can play on year round, and four outdoor Har-Tru (green clay) courts outside available weather permitting.

 

Christy Lamagna on Living a Strategic, Fulfilling Life

I met Christy Lamagna through our mutual friend, Phil Gerbyshak. She is so much fun to talk to and really wants to help people. It is apparent as soon as you start talking with her. Below she was kind enough to answer some interview questions for our readers on her experience of using strategy to improve event outcomes and life outcomes.

 You are currently working on a book on helping people be more strategic in their lives.  What inspired that and what kinds of advice will be in it? 

So much of what goes into a successful event applies to living a fulfilling life. The book gives readers an understanding of basic human psychology and behavior to position yourself for success when negotiating, job interviews, talking to a spouse or anyone for that matter. Once I made that connection I started sharing my theory and saw it help transform lives. When I realized what I’d stumbled upon, I couldn’t keep it to myself.

You have been a long time strategist for big events.  Over time you have begun applying the same strategic thinking to your life.  Give our readers some examples of this cross over. 

Events are like life. You have people who show up and actively participate, people who show up and just take space, and some who blow it off. We all know people who fall into each of those categories when it comes to how they live their lives. From the planner’s perspective, an event can be planned focusing on just the logistics which are an endless list of “to-do” items that take up time and tend to the need directly in front of you.

Strategic events start with a well-defined, thought out goal in mind. A plan is created and every detail is specifically designed to support that goal. Most of us go through life crossing things off lists and are too busy to get any work done. Events, when planned without focus are much like life without a goal; lots of time and money are spent but there is nothing substantial or significant to show for it. Applying strategy to life results in goals being achieved, relationships strengthening, financial health improving and an overall sense of purpose and mission.

How do you suggest people stay motivated for continued growth and success? 

Success fuels success. By creating a goal and achieving milestones along the way momentum builds and new habits are formed. Once a person realizes how much easier it is to exist in a life that has intention there’s no going back. Don’t let the word “strategic” fool you into thinking the process is difficult. The truth is, a strategic plan eliminating time wasting tasks, removes people who drain energy from your world, creates opportunities and makes it easier to exist. It’s so freeing!

Can you share an example of someone who got more strategic and has a good rags to riches story who you know. 

A coaching client was living the epitome of a life mired in logistics. Her employer was content to pile on work beyond what was reasonable, and she kept taking it on. She was resentful and her unhappiness was obvious. Requests for additional staff were denied and she was passed over for promotions due to a bad attitude. She felt helpless. Her boss was tired of listening to her complain and her negative attitude made her unpopular. When we discussed approaching her boss with a way to help him more and offer ways to make his life easier, she balked.

Why take on more work and why reward him for treating her so poorly? We discussed one of the key pillars of strategic planning; knowing what your audience wants and delivering it. When you give people what they want they will give you what you want. Instead of complaining to her boss, she solicited projects. Instead of being unhappy she started dressing for the job she wanted and intentionally spread cheer. She is now being recommended for the promotion, has a new boss who appreciates her, has others commenting on her new attitude and she’s eliminated many of the time-wasting tasks she was burdened with. It took nothing but strategic thinking and a plan. Everything changed and all for the better. Anyone can do this!

What do you suggest is part of someone’s daily routine no matter what their goals are? 

You have to remember that if you are not the answer to the question “what’s in it for me?” you aren’t going to get what you need. You also have to remember that people’s actions are not about you. If you internalize other people’s actions and opinions you’re forever their slave. Focus on your goals and how you can work with other people to achieve your goal.

Is there any technology you recommend to help people make meaningful changes? 

It depends on the goal. For some having an app that tracks spend is invaluable. Sometimes an app that tallies calories consumed and burned is helpful. Most of the time it’s about declaring your goal, having an accountability partner and a calendar to mark milestone due dates. It doesn’t take a superior mind, huge bank account, fancy technology or a tremendous amount of time. If anything life lived strategically will give you more time, money, and happiness.

Tell our readers how to find out more about you. 

Whether you’re an executive trying to create systems and infrastructure or shift corporate culture, someone returning to the professional world after a long hiatus, someone changing careers, vying for a promotion or who has any goals that feel too formidable to be possible, strategic thinking and planning will help. I offer webinars, coaching, corporate consulting and a host of other services to fit every budget. People can find me at christy@lifelivedstrategically.com

About Christy Lamagna, CMP, CMM, CTSM

Christy is an award-winning Master Strategist, author, entrepreneur, speaker, coach, and intellectual philanthropist. For two decades, Christy’s strategic planning process has changed the business trajectory of corporations and the lives of people from all industries and walks of life.

Known for her approachability, teaching skills, sense of humor, vast expertise on achieving business and personal goals, expanding networks and marketing plans, Christy is one of the most sought after strategy experts in business, coaching and speaking circles.

Professional Presence in the Workplace: Christine Zust

Christine Zust is an experienced professional who is an expert on facilitating meetings, getting things done and on helping people present a better professional image.  I interviewed Christine about her book and advice on how to help people be more successful and avoid pitfalls, which are becoming more treacherous every day.

Christine, you have written a book about professional presence. Who is the book geared towards? What problems did you see, and how does your book address them?

My book, Everything I Do Positions Me: The Simple Path to Professional Success, was the culmination of what I experienced firsthand throughout my career. It was designed with three distinct primary target markets in mind for the following reasons:

  • Young professionals who are new to the workplace. They often have no formal understanding of what it means to be a professional or how to act in a professional manner. This book provides a primer on professional presence.
  • Experienced workers who want to reach that next level in their career. Often people who have been in the workplace for 10, even 20, years, find themselves “stuck” where they are. They may have applied for promotions several times and been turned down or may not have been asked to serve on special sub-committees or task forces. They may be at a point in their career where they need to evaluate themselves. This book helps them do that.
  • People returning to the workplace after a hiatus. This person could be someone who has been unemployed for several years or who put their career on hold to rear their children, take care of an aging parent, settle a parent’s estate, or resume their life after a challenging life event and are now ready to return to the workplace. This book provides advice and tools to help them ease back into the marketplace.

A strength of this book is that it was written as a resource guide and is very practical and easy to use. It includes simple strategies for success, along with models and ready-made templates.

What kinds of things should college students be doing to improve their positioning all through college?

Since the workplace is much more competitive today, here are a few specific suggestions:

  • Get to know professors. In addition to the required college courses is a core curriculum within every major. Whatever the field of study, professors know what is happening in the marketplace. They also know companies and organizations that may be looking for interns or part-time employees. Beyond just “showing up” in class, students benefit greatly by building relationships with their professors.
  • Complete multiple internships. Many college degree programs require students to complete one internship before graduating. The star students, the ones who really stand out, are those who pursue multiple internships. A few years ago, I met a marketing scholarship recipient who, by her senior year, had completed four internships, each one in a different area of marketing. It positioned her, in my mind, as someone who was a hard worker, diligent, and eager to work and learn more about her chosen field.
  • Get real world experience in one’s chosen field. A typical interview question is “What experience do you have in…” Many students are paying their way through college, often with minimum wage jobs. To stand out in a sea of competitors, students must find paid work in their field of study. For finance majors, for instance, it’s best to find a paid job in an organization that provides them with that experience. By the time they are graduated and enter the workforce, they already will have acquired valuable experience.
  • Think big. Whether it’s an internship or paid work, students need to think big and broad. Beyond finding work in their hometown, other opportunities may await them with prestigious professional sports teams, national media outlets, or top corporations.
  • Join professional organizations. Most college majors offer student organizations that are affiliated with professional organizations. By getting involved, students will meet professionals who are already working in their chosen field and who could potentially serve as mentors or even open doors to employment.

In the book, you reference a phrase called “Power Positioning.” What is that?

I define power positioning as “The art of putting yourself in a place that you want to be, which maximizes your talents, skills, and contacts. In other words, it reminds us that we truly control our own destiny, and that we can develop a strategic action plan to position ourselves as the true professionals we desire to become. Professionals often look at the goal of where they want to be without listing the important steps they need to take to get there. I use a simple model to get people thinking about their own positioning by asking three simple questions:

  • Where are you currently positioned? (Self-assessment)
  • Where do you want to be positioned? (Your ultimate positioning goal)
  • What action steps will you need to take to get you to your ultimate goal?

To get from where you are today to where you want to be in the future, you need to do the hard work by defining what specific steps you need to take to achieve your desired results. It looks simple on paper, yet success requires countless hours invested in creating and executing a strategic action plan.

How has the explosion of online and social media affected a potential employer’s process for hiring?

We live in a much more transparent world today, where potential employers can simply look you up on Google to learn more about you. Most likely, they will first review your LinkedIn page, since it is the most recognizable networking site for professionals, to check employment history, job responsibilities, volunteer experience, membership in organizations, articles or posts, and interests. They can also check other forms of social media like Twitter, Facebook, Instagram, and many others to glimpse an individual’s personal life. Sometimes the best way to get your foot in the door is to strategically position yourself online as a talented, qualified worker.

Remember that current employers also review employees’ social media platforms. How do you remain employed? Don’t talk negatively about your current employer on any social media platform. Individuals who talk poorly about their boss or co-workers may end up in the national news…not in a favorable light, and without a job.

What can professionals do to avoid negative backlash on social media?

This has been and continues to be a hot topic…how to avoid sabotaging your career success through social media. Here is a short “What to do/What to avoid” checklist that professionals of all ages can follow:

What to do:

  • Think before you post. Choose your words and tone very carefully.
  • Have something important to say. Useless information clogs social media space. Make what you say count.
  • Avoid strong opinions on controversial topics. Unless you are a political pundit or social commentator, remain neutral and be careful about sharing strong opinions. You could alienate friends or lose followers.
  • Post appropriate visual content. Remember, employers and prospective employers view your social media content. (Extra tip: What happens in Vegas stays in Vegas, until someone posts it online. If you have friends who love to take group photos and post them online, ask that they check with you first before posting).

What to avoid:

  • Stop whining online. It positions you as a negative person.
  • Avoid hard selling. Social media is a platform for sharing, not selling. Cut the hype.
  • Posts are not intimate conversations. You may think you’re speaking with one person; in reality, you are speaking to potentially thousands of people through your posts.

Can you give us an example of someone who did a major positioning overhaul and got great results?

There are several standout professionals whose careers I have watched over the years. Here are some commonalities these people share:

  • Set a goal. The goal needs to be a clear one. If you want to lead a department or an organization some day, you first must get experience and work your way up in the organization. If there is no room at the top for you in that organization at that time, then move to another organization that offers you a higher position. Keep moving up until you achieve the goal of leading a department or an organization.
  • Find one or several mentors. Those people who have had the greatest career success are those who have tapped into the wisdom and sage advice of mentors. Mentors offer a unique perspective, especially when they have achieved the kind of success that you desire. Mentors offer unlimited access to ideas, opinions, advice, and can often assist in furthering your career.
  • Assume greater responsibilities. Those who stand out are those who, at pivotal points in their careers, decided to take a giant leap to take on a higher level of work. This could include working on larger projects, supervising more people, or expanding to a national or international market. The caveat, of course, is you must do an excellent job!
  • Become more visible. People who rise to leadership positions are also actively involved in their professional organizations and in the community.
    The more people who see the good work you do, the better your chances are of getting someone’s attention…a future employer or a community board, perhaps?
  • Expand your network of contacts. Technology makes it easy to connect with people and expand your base of contacts. If a potential employer is searching for a dynamic, well-connected vice president of marketing, and reviews your LinkedIn site only to learn that you are connected to only 45 people, you will not get the job. Cast your net wide, and diversify your network.
  • Remain humble. Sometimes success is accompanied by an inflated ego. Truly successful professionals are people who, amidst their great achievements, honors, and recognitions, have remained humble, willing to help others along the way.

Image by Toby Shingleton

How can people find your book and find out more about you?

The link to my book, Everything I Do Positions Me, The Simple Path to Professional Success can be found only through the Zust & Company website: http://zustco.com/christine_zust_books.html

Through my website, http://www.zustco.com, you can find information about my keynote presentations, training programs, and coaching services. You can also find a link to the archives of my monthly newsletter, Q-Tips: http://zustco.com/christine_zust_Q_tips.html

In addition, here are other important links:

LinkedIn profile: https://www.linkedin.com/in/christine-zust-6019373/

Twitter: @ChristineZust

Email: Christine@zustco.com

Office phone: (440) 777-8373

Creativity in the Workplace – Jennifer Yaros

Today we are talking to an expert on creativity in the workplace. Jennifer Yaros conducts workshops and has a book coming out about the topic and we got a chance to discuss how improving creativity at work can help boost productivity.

1) Tell me what you mean when you say “Creativity” in the workplace.

Creative thinking is essential for problem solving whether it is process improvement or product development. Companies are always looking for better, faster, and cheaper ways to do things. To stay ahead of the competition a company needs creative thinking and innovative solutions.

Creativity in the workplace shows up in:

  • finding new ways to creatively solve more business problems
  • injecting new ideas into your business
  • developing new products and service offerings
  • developing future leaders with a creativity and innovation mindset

2) What benefits can an employer expect if they invest in improving creativity with their team?

Having a creative and innovative culture in the workplace helps your company to stay ahead of the competition and to keep employees engaged. When employees see their ideas matter and their solutions valued, they are happier and more loyal. When they see trying something new is embraced, it is difficult to stay in a rut doing the same old thing.

3) How do you maintain creativity long term in the workplace?

It is not enough to simply say your company values creativity. You must actively promote, develop, and nurture it. One of the biggest ways to encourage creative ideas is to encourage employees to Fail Like a Genius™. This is a three-step process I created to help companies and individuals understand, accept, and deal with “failures.” The key for the company is to not punish individuals if their creative idea or solution does not work. The company can help them to Fail Like a Genius by:

1) Embracing failure. Give yourself permission to fail.

2) Learn from failure. Diagnose the cause of the failure and make adjustment.

3) Reassess failure. Determine if you just need a different audience or a different use.

4) What are some common creativity killers at work?

A big “creativity killer” is stress. Your brain creates neurotransmitters and certain neurotransmitters have been proven to promote creative thinking and others are prohibitive to creative thinking. When you are stressed your brain generates the neurotransmitters cortisol and adrenaline which activates the fight or flight impulse. This is detrimental for creative thinking. Other producers of cortisol and inhibitors of creativity are depression and sadness. To combat this, companies can encourage employees to take period breaks to walk or mediate. Exercise and mediation trigger the brain to produce serotonin which signals calm and is necessary for the brain to create ideas. Other “creative” neurotransmitters are dopamine and endorphins, so there is a direct correlation to excitement and happiness and creativity.

I could talk forever about creativity killers and how to combat them, but I will restrict myself to one more. Ego. I devote an entire section of my workshops and book in overcoming ego to improve creative thinking. Sometimes it’s too much ego and sometimes it’s not enough ego. Going back to what I mentioned previously about failure, that is all about ego. It is our ego that makes us afraid to fail and when we are afraid to fail, we do not try new things or take risks. We do not speak because we are afraid of looking stupid or being judged. It is our ego that creates roadblocks telling us that something is not possible instead of seeing an opportunity for trying something different. It is our ego that says, “I can’t” instead of “How can I?” Our ego also tells us that we are better than others and we miss out of collaborating. Letting go of ego allows us to work with others and double our creative ideas. It allows us to listen and learn new things.

5) What is something a management team could do today to immediately boost creativity?

Give employees the time for creative thinking. Allow them to walk around the building or play a game of ping-pong. Stepping away from work gives the analytical side of the brain a rest and allows the creative side of the brain to be heard. (This is why people often have their best ideas while driving or just before sleep. The analytical side is noise and it needs to be quite for the creative side to be heard).

I helped one company by facilitating a creativity workshop immediately before their annual strategic meeting. The CEO was tired of solving the same problems with the same ideas. By holding the creativity workshop before the meeting, the department heads were more open to exploring alternative solutions to the problems and their excitement had the creative ideas flowing.

6) You have a book coming out soon – what is it about and who is it for?

The book is titled Conditioning Your Mind to Fuel Creativity. I discuss the importance of creativity and the ways it is used in personal- and business-life. I cover the three key areas you must pay attention to order to improve your creative thinking – your body and senses, your thinking, and your ego.

The biggest differentiator of my book with other books about creativity out there are the exercises and tools that I provide. These are things a person can do and use immediately to start improving their creative thinking. Creativity is something that must be practiced in order to improve. It’s just like improving at a sport, language, or musical instrument. You MUST practice. The exercises and tools I provide are a fun and effective way to practice and apply various aspects of creative thinking.

7) How do people find out more about you, your book and your workshops?

They can get more information on the BrainSpark website – www.brainspark-creativity.com

I also have several social media sites for news.

Facebook BrainSpark Page – https://www.facebook.com/JenniferYarosBrainSpark

My LinkedIn Page – https://www.linkedin.com/in/jenniferyaros/

My Twitter Page – https://twitter.com/JenniferYaros